How can marketers use AI coding tools?
Short answer
To stop waiting on a developer for small things. Landing page variants, a working prototype of a funnel idea, scripts that pull and reshape data from an API, a quick internal dashboard, automated report generation. The strategic use is bigger: a marketer who can build a rough working version of an idea can test demand without persuading anyone to prioritise it.
The longer version
This question comes up inside a longer piece on the same problem. If the short answer above raised more questions than it settled, the full article has the reasoning behind it.
Vibe Coding Killed the Idea Backlog. Now Everyone Has the Same Problem