Push & Pitch — early

Answers

Should I hire a marketing agency for my SaaS?

Short answer

Usually not at the early stage. Agencies are built to execute a strategy, not to discover one, and their retainers assume a budget most indie products cannot justify. Early on you need one person who will do unscalable things — write the launch post, sit in the community, talk to users — which is closer to a co-founder or a freelancer than an agency engagement.

The longer version

This question comes up inside a longer piece on the same problem. If the short answer above raised more questions than it settled, the full article has the reasoning behind it.

Why Developers Can't Market Their Products (And What Actually Works)